Branding photography is one of the most influential marketing assets you can leverage to grow your business AND it offers a return on your investment time and time again.
Because once you have your branding shots back they’re yours to use however you like, wherever you like – whenever you like - as many times as you like!
So, a branding photography session really is the gift that keeps on giving.
Trust me, if you’re trying to get a business off the ground, engage more followers or grow your audience, branding photography & videography is THE way to go (I don’t use these words lightly). So to help you get the most out of the images we take (and maximise their value x a trillion) I’ve put together this handy list of all the places you can use your branding photography to market your business.
1. YOUR BUSINESS WEBSITE
You often hear people say “your business website is your shop window” but it’s true! A website is the digital equivalent of walking down a high street - and what’s the point of a shop window? To grab your attention and draw you inside of course!
The same is true of your website and that’s where your branding photography comes in. Strong images that appeal to your target audience will immediately create a connection that will keep users scrolling (which encourages longer dwell times and is GREAT for SEO). Not to mention, a website needs a good balance between written copy and imagery and so your business website is one place your branding images can really add value.
Instagram is gold dust for brands. You can set-up an account for FREE and build an audience of followers simply by posting photos! In terms of free advertising, it’s one of the best platforms out there BUT it relies on having professional images that stand out in users’ feeds and create a positive impression. Your branding photographs will be perfect for this, plus I’ll provide your images in a format that are already re-sized for web use.
Like Instagram, Pinterest revolves around imagery and is a great resource for driving traffic to your website and creating brand awareness.
It’s also free to use, so once you have your branding photos back you can start creating Pinterest posts and push them out to the big wide world right away.
Once they’re out there it’s just a case of sitting back, watching the traffic flow to your website and the orders start tumbling in.
4. SALES/MARKETING BROCHURES
While your website is a great place to “be found” by people searching online for a business or product like yours, it never hurts to have some tangible sales literature you can hand off to people face-to-face. Sales and marketing brochures are a great way of summarising your business in a nutshell.
Your branding photography will play a key part in telling the story of your brand and bringing these materials to life.
5. PRESS RELEASES
Getting your product or brand into a magazine or newspaper is great exposure for your business. It allows you to instantly reach thousands of potential target customers so it’s a great way to outreach and attract new business.
The way to achieve this is through a press release and if you can supply some great looking brand images with your release you automatically boost your chances of your story getting picked up and featured.
6. BLOG POSTS
So here’s the thing about blogs – they’re GREAT for SEO, so if you’re not performing well in Google searches starting a blog is a brilliant way to generate more traffic and boost your search engine position.
Your branding photography will give you a great bank of images you can use to populate your blog; helping to break-up the text and make each post more inviting to a reader.
7. GOOGLE MY BUSINESS
Saving the best till last, never overlook google my business! What's the first thing you do when you're checking out places to visit, eat, get a last minute appointment? GOOGLE! Spend some time going through your google my business profile and updating you images & information.
It's up there with one of the most important platforms to keep updated!
Found this helpful? Drop me a message and let me know your thoughts, always here to create content AND help you make the most of it! Interested in booking a photography or videography package and want to know more information? Complete to contact form and I'll be in touch asap!